Corporate strategy Essay Example | Topics and Well Written Essays - 1750 words

Corporate strategy - Essay Example The sections outlined include; evaluation of growth strategies, implementation of the various models and identification and evaluation of strategies for internal improvement of the company. These various models are discussed at length and a conclusive recommendation, drawn on the best way McDonalds can retain its position as a leading market player in the fast food industry. McDonalds is a group of fast food restaurant companies. According to a previous study, the company stands as the world’s largest chain serving more than 119 countries across the world (Maria, 2013); however, it is faced with many challenges and threats. In this report, strategic measures that can be implemented by McDonalds to curb various challenges that hinder its growth and development are discussed. It involves an in-depth discussion of analysis of several management models and possible suggestions that will help the company with implementation of better ways to solve the challenges and hence retain its glory as market leader in the fast food industry. The Boston Consulting Group (BCG), a worldwide management consultancy firm, developed a BCG model that for investment and growth (BCG, 2014). The company can be divided into strategic business units according to their market shares and growth rates to enable a concise evaluation of the model. Cash cows; according to the model, this is where the company has high market share in a much slower growing industry. They generate a reasonable amount of cash used to maintain the business although it is given low investment which usually leads to wastage in a low-growth industry. In McDonald’s, sale of a vast array of fast food products fall under the cash cow category. Dogs; they are units with low market share in a mature and slow-growing industry. They usually don’t generate enough cash, although they are used by investors